Find that elusive diamond ring in the jewellery quarter (Jose Penney)

Buying expensive jewellery to mark a special occasion is a very different kind of purchase. When it comes to picking out an engagement ring, it has to be perfect. Not close or almost right, but just so. There's a lot at stake and those price tags are bound to make people a little nervous. They want to look at all the different options, take their time and then pick out a beautiful ring.

Birmingham has always been a traditional centre of the jewellery business. The city is famous for its jewellery quarter. A world renowned centre of the trade. Here artisan jewellery makers and traders are concentrated together in one area. Anyone looking for a ring or any other piece of diamond jewellery should come for a visit.

It's great to find so many jewellery shops all in one place. This is where the serious craftsmen and stores are. It's hard to find many other places like this in the UK. Shoppers can make a day out of it. They can come and browse an incredible selection of diamond jewellery. Stores here are able to fulfil custom requirements, so anyone can find or design their dream ring.

A day out at the Birmingham jewellery quarter is the perfect way to shop. There's unrivalled choice and expertise on offer, plus it's a great city to explore. Once people have finished at the quarter they can explore the rest of the city. It's a huge place full of great shops, bars and restaurants. So after looking for the perfect ring, there's plenty of opportunity to relax and unwind. There's so much to enjoy in this great city. Stuck looking for that elusive ring? Come to Birmingham. Chances are it's right here somewhere. For jewellery the quarter is hard to beat. It's a great place to shop.

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