See an Appraiser
If you have a seemingly expensive piece of jewelry, it may be prudent to see an appraiser about the value of the piece. Make sure the appraiser knows you want to sell it and are not looking for an insurance appraisal as these can be inflated. After you know the worth of your jewelry, you can be secure that you are not getting ripped off when you go to sell it.
Look On-Line
If you don't want to go to the trouble of having an appraiser look at your jewelry, search sites such as eBay or Craigslist for similar pieces so you can see what they are going for. If you want to find a jewelry buyer in your area, you can do an on-line search with the name of your product and the city in which you live. For example, if you live in Arizona and you want to sell a gold necklace, do a search with the terms Sell Gold Phoenix or Sell Jewelry Phoenix (or the name of your city if it isn't Phoenix) While you will not generally get detailed information about local jewelry buyers, you can find ones that are local. From there you can do a search for reviews about the individual jewelry buyers to see what kind of reputation they have.
Consignment Shops
Some consignment shops will take your jewelry and sell it on a consignment basis. This means that they allow your piece to be shown in their store and then they get a percentage of the amount that the piece sells for. Consignment shops generally drop the prices on pieces as time goes by so if your jewelry does not sell quickly, you can lose money with every passing week.
Visit Jewelry Shops
Many jewelry shops buy gold and silver jewelry, bullion, watches, diamonds and other gems. Finding a reputable jewelry store that will buy your jewelry can be daunting; however, you can ask friends or relatives for recommendations. Ask people you know if they can refer a shop that has a good reputation and one that will give you a fair price for your goods.
Before selling your jewelry at a shop, make sure it is clean and well-lit. Make sure the store clerks are polite and knowledgeable and that they make you comfortable with the process of parting with your jewelry.
Call Associations
If you have a local gem association in your area, contact them and ask if they can provide names of reputable jewelry buyers in your area. If you have a specific buyer or jewelry shop in mind, look them up at the Better Business Bureau.
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